The media frenzy around our ads for South Carolina is intensifying and moving round the world.
In South Carolina, the State newspaper again have an article.
In the UK, the Guardian and the Independent have big articles.
It has reached Northern Ireland and Taiwan.
It is being reported in newspapers across the USA.
I understand that the International Gay and Lesbian Travel Association (IGLTA) have issued a statement as follows -
“We would like to congratulate Amro Holidays and Out Now Consulting on a phenomenal advertising campaign. The very creative campaign was thought provoking and created discussions worldwide about gay travel and the diversity of destinations that LGBT travelers visit. We are honored to have both of these outstanding companies as members of IGLTA!”
Hey - thanks guys.
And all of this from one small ad on one tube line in the London underground. Ian from Out Now Consulting who devised and led the advertising campaign has managed the media interest brilliantly and truthfully (not always the same thing).
So at last we are getting the name of Amro Worldwide known throughout the gay and lesbian community and beyond. All thanks to a naive and rather stupid Senator and Governor in South Carolina who felt unable to resist making bigoted and, frankly, untruthful comments.
And who knows? We may have made the people of South Carolina address issues which previously they had never addressed. And some of them might have started to realise that they actually don't mind attracting gay travellers. That in fact they have no real problems with sexual diversity. As Michael (Mouse) Tolliver said in Tales of the City - [there are] people who don't consider sexuality in measuring the worth of a human being.
If we have made some people in South Carolina accept their spirit of tolerance, then not only has Amro Worldwide benefited, but hopefully South Carolina as well.
No comments:
Post a Comment