Thursday 25 June 2009

Sow and Reap

Last summer, Amro Worldwide, our travel company, ran a series of adverts on the London underground. They were an attempt to reclain the phrase 'so gay' as a positive phrase whilst at the same time bringing our company to the attention of the gay community in London. We ran these ads in conjunction with 6 American states - 'California is So Gay' South Carolina is So Gay' etc.

And there the campaign would have ended. Except that Mark Sandford, the Governor of South Carolina, found out about the campaign, took exception to it, and demanded that the ads be removed. He sacked the employee of South Carolina Tourism with whom we had been working and ensured that we were not paid. He did this on grounds of morality.

Now, one year on, his own morality is laid bare for all to see. He has been having an affair in Argentina. He has a wife and four kids. And he may have to resign as Governor.

It serves him right for moralising at others. As ye sow so shall ye reap.

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